The lead-up to summer is forever swirling with new colour and style trends making their way to our Instagram feed & Pinterest boards. From the upside down bikini taking over Instagram to versatile fits styled more ways than one on TikTok. Since Covid we’re now more than ever seeking a sense of escapism to warmer days through summer style. At a time where IRL fashion showings and street / beach style spotting isn’t possible, we’re turning to our favourite Instagram profiles, IT girls, and content creators for the swimwear inspiration and summer escapism we’re all longing for. From modern cuts to vintage colour palettes, these are the Instagram swimwear trends of 2021 we’re coveting & diving into this summer.
Versace first propelled us into an under the sea escapism with their SS21 show, paving way for the whimsical mermaid look. We’re now seeing bikinis adorned with seashells, underwater inspired prints, and mermaid-esque tops as a new swimwear theme to adopt - A total Instagram moment in itself!
KEYHOLE CUT OUTS
We’re happily waving goodbye to side cut-outs & embracing the keyhole cut-out. A subtle design detail to instantly elevate a simple silhouette. We love this flattering feature on our Maxim One-Piece. We’ve also include an option to create textured ruching above the keyhole cut-out to support and create shape around the bust.
Shop Sommer Swim’s Maxim One Piece.
THE MINIMALIST’S TRIANGLE
We believe no swimwear wardrobe is complete without a minimalistic triangle bikini set. This fit is both reliable and timeless, making it the perfect foundation piece for styling with luxe beach friendly accessories. When it comes to colour there are no rules. Continue the simplicity with a pared-back white or black hue. Or indulge in a luxe muted colour palette.
If you’re looking for a simple (and sustainable) alternative to refreshing your bikini wardrobe this summer, it can be as easy as reinventing the styles you already own. We love seeing our styles transformed into a multi-functional piece by the wearer. “My all-time favourite is the Xena Top and Naomi bottom. I love the versatility these styles bring your summer wardrobe. You can wear the bottoms wrapped around your waist or tied to the side, while the top can be worn three ways and gives you an extra lift when worn as a halter neck” Anna-Maria Sommer, Designer & Founder.
HIGH CUT LEGS
Designed to elongate the leg and accentuate the booty, the high-cut bikini bottom has always been a bikini staple in our eyes. We recommend a style with cheeky coverage to accentuate your curves at the same time.